Timings: 06:00 pm to 09:00 pm
Class: Every Wednesday & Thursday
Course Duration: 2 Months
Fee: 20,000/PKR

Course Outline:

Marketing Strategies
• To learn about different types of marketing strategies
• To understand how marketing strategies can benefit a business
• To learn which marketing strategies might work best for your business
• To learn the differences and similarities between marketing strategies

Market Research
• To learn about customer research
• To understand how important customer research is to a business
• To learn how to gauge customer satisfaction
• To understand the types of market research

Marketing Campaign Designing & Budgeting
• To learn how to set an appropriate marketing and advertising budget
• To learn about keeping a budget for marketing and advertising
• To learn about traditional media channels
• To understand how to stick to a budge

Viral Marketing
• To learn how to create a buzz with advertising
• To learn different methods to ‘go viral’
• To understand how viral marketing works
• To see the importance of the customer experience in viral marketing

Content Writing
• Introduction to Content Writing and its principles
• Fundamentals of content writing strategy
• Editing and Proofreading
• Affiliate writing & Copywriting
• Web Content Writing
• Journal Writing
• Blog Writing
• Writing News articles
• Script writing for videos
• Work Proposals
• Career opportunities overview

Social Media Marketing
• Facebook Ad account setup
• How to earn form Facebook and Instagram?
• Facebook Business Suite
• LinkedIn and Google+
• LinkedIn company profile setup
• LinkedIn Ad running
• YouTube and Channel Monetization
• Test Run/business setup of/on any channel

Retail Ops Excellence
• Stock Management
• Customer Service
• Visual Merchandising
• Product Availability
• Store reflection